The Health, Political, Educational and Economic Roles of The Graphic Artist

The Graphic artist is a visual communicator whose roles is quintessential in the areas of health, politics, education and economic advancement of a society. These unique duties are clearly discussed to show how effective any artist taking up this role can perform his responsibilities in the society.

Health Roles

The health personnel and workers are identified through the dress that they wore. The various medicines that they administer are nicely kept in well-designed packages to protect them from spoilage. The hospitals and clinics where patients are cared for are a product of contemporary African architecture. The hazardous chemicals, safety tools, and equipment used by the health personnel in discharging their duties are clearly labeled by him to avoid wrong applications and injury. Comprehensive instructions on how to use the medicine given at the health centres are clearly written on the attractive labels attached to their containers designed by him.

The health education which involves sensitizing the general public on deadly diseases and how to prevent them is done through communication tools such as posters, banners, flyers, and handbills etc. The locations of these health centres are made easy through signboards and billboards.

Political Roles

The activities of the various political parties in the country are made possible through the use of works by the Graphic designer. For instance, the emblems and logos with distinguishing colour schemes that help us to distinguish one political party from the other are as a result of him. Moreover, each of the parties makes the general public know of their plans for the nation as well as their campaigns through the use of posters, banners, signboards signposts, flyers, handbills and billboards which are all works of art. What about the locations to the various party offices? Is it not as a result of products done by the Graphic artist? In addition, the various T-shirts, caps, and other paraphernalia that party activists and supporters put on during political rallies and meetings are all products of art. In fact, without the products by him, political activities cannot be carried out.

Educational Roles

Teaching and learning activities in the various educational institutions are effectively carried out by the use of visual communication products. The uniforms and costumes that are worn by students that bear the emblems and logos designed by him help us to identify students of the various educational institutions. The numerous colourful and illustrative teaching aids that assist greatly in teaching and learning activities. School programs and locations of schools are broadcasted and made known to the general public through products such as banners, signboards, posters, and billboards. Other products like books and other stationery materials affect the teaching and learning processes directly. Announcements, school programs, and general information are made known to students through graphic communication tools such as posters, banners, handbills etc.

Economic Roles

Graphic design products are traded to earn income. People invest in the collections of works of art. The field of Graphic design also offers various employment avenues for members of the society such as Book Illustrator, Poster designer, Package designer, Cartoonist, Graphic animator, Stage designer, Printmaker etc. More importantly is the role Graphic design plays in the success of other trades. It helps in the marketing of products and services. Locations and other relevant information of firms and companies, as well as the products they produce, are nicely depicted on signboards and billboards. Posters, handbills, and flyers assist in the promotion of sales of products.

Cottage industries that help in reducing the unemployment numbers in the country are promoted and preserved through productions in Graphic design. Setting up a cottage industry in the area does not require a lot of capital when compared to other sectors like medicine, agriculture etc. With the acquired manual skills, together with few locally manufactured tools and raw materials, the Graphic designer can produce several creative works that he can sell to make a living in his own house. This helps in reducing the unemployment rates in the country.

Why Use Socratic Seminars in Your Health Education Class?

What is a Socratic seminar? A Socratic seminar is a formal discussion based on a topic where the leader asks open-ended questions. Throughout the Socratic seminar students will listen closely to the comments of others, think critically, and articulate their own thoughts and their responses to the thoughts of their peers. Students will learn to work cooperatively and ask questions intelligently and civilly. The Socratic seminar allows students to apply practical methods of a topic being discussed and enables the students to view certain points from several different perspectives. Throughout the discussion the teacher should minimally intervene, and when doing so it should be to lead the students to a specific topic or ask an additional open-ended question about a topic already being discussed. Giving the students the freedom to participate in a Socratic discussion will increase student involvement and student learning.

A Socratic discussion can be utilized in any subject including history, language arts, sociology, etc. but I would like to discuss the use of a Socratic discussion in a health education class. Incorporating a Socratic seminar in your health education class will be prevalent in most topics such as living a healthy life, building good character, physical activity, nutrition and health, managing stress, emotional problems, relationships, obesity, drug use, environmental health etc. this is because these topics are very relevant to your students everyday life. You can lead your students into a discussion with these topics with a current event article, after a discussion lecture, after watching a you tube clip, and relating it to something that may be going on or happening in your school. In addition these are all topics that I’m sure your students have interest in, hear about, and participate in on an everyday basis. With a proper questioning technique by the leader (teacher) you will be able to generate a very scholarly discussion among your students, you may be surprised how passionate some of your students are about specific topics.

The key to getting your students to participate and really get involved is to ask the right questions that will generate discussion. Once you are on a specific topic in class begin a Socratic seminar by asking a question on that topic, once a few students have responded start asking questions such as what do you mean by that? How does this relate? Could you give me an example? Could you explain further, what is he/she assuming? Why do you think that right? What lead you to that believe? What’s an alternative? Are you implying this? Etc. Again you may be shocked how some students may passionately agree with some of their peers responses and comments, or disagree and begin to debate which may be a good learning experience for the students because they will begin to view the topic/discussion from multiple perspectives which may enhance the learning experience.

The purpose of a Socratic seminar is to get your students engaged in a higher level of thinking to promote learning. Incorporating Socratic seminars into your class will lead your students in discussion, debate, critical thinking, acquiring greater interests, and the ability to apply practical methods. “He who learns but does not think is lost” Confucius (551-479 BCE).

Benefits of Public Health Education

Public health education can be considered an ambiguous term. It teaches the proper way to improve one’s health, and can involve only one or two people, or the population of several countries. Anything that can seriously threaten the physical, mental, or spiritual health of a wide range of people, notably due to their interactions with one another, can be classified as a threat to the community’s public health. This is why public health education becomes a necessary tool to aid people against the spread of potential diseases and illnesses. Five of the most important reasons of how public health education can prove beneficial are as follows:

1. People are able to learn how to prevent the spread of communicable diseases through the training and methods being taught in education. People are able to have better access to information regarding general prevention of diseases, including the knowledge of what to do and how to act during epidemics in their area. Certain diseases have their own individual prevention methods that people should be well aware of, and employing these techniques lessens the risk of being infected by possible diseases. Through public health education, even simple things such as wearing a flu mask in particularly affected areas, or knowing when to take vaccines for a particular illness that is prominent at that time of the year, always proves very effective in limiting the number of people affected annually.

2. More people are able to access private and public medical institutions to prevent diseases or medical conditions, or to better treat them. Without the benefits of a public health education, most people may feel healthy enough and not find the need to go for a general check-up. Being aware that it is necessary to see your doctor regularly is one of the important things learned in a good public health education. Most medical hospitals and clinics offer immunization or vaccine shots during the flu seasons, or when a general outbreak of hepatitis is going around, and a public health education ensures that more people know to go to these facilities and avail of the treatment, thereby lessening the amount of ill people.

3. People are able to adopt a healthier behavior to lessen the risk of diseases being spread among themselves. Keeping things cleaner around the house, opting to lessen or quit smoking altogether, or exercising more are just a few of the many different ways taught in public health education to combat sickness and improve one’s lifestyle.

4. People become more aware of information relating to the disease, rather than believing in just public perception. Public health education not only deals with how to prevent illnesses, it also provides details of how a disease works, which may dispel some myths and fallacies about it in society. The HIV virus for example, can be spread through unprotected sexual intercourse, but not through activities such as kissing or touching. This also helps change a person’s views towards someone infected, promoting more empathy rather than discrimination.

5. People are able to help and contribute to disease prevention by supporting or volunteering at health care facilities. Public health education is more than just spreading information; it also calls people to actively participate in aiding others. To be able to protect one’s health, it is also necessary to protect the health of other people around you, and helps foster a more close-knit community and a better sense of camaraderie.

Cost Effective Business Services

A business services franchise is a good option for many who are willing to serve the corporate world. A business franchisee needs an investment in terms of fees, real estate, marketing, merchandise etc. there are both small business services as well as high cost businesses in the category. Here we discuss some prominent business services franchises.Financial services: The financial services space is rapidly growing in India. It is one of the most significant business services in India. According to the latest Central Statistical Organisation (CSO) data, financial services, banking, insurance and real estate sectors have risen by 7.8 per cent in the third quarter of 2009-10. This displays the success of the financial service industry. With the over-all increase in the finance services seekers, finance service providers took to franchise route, thus creating a great scope for franchise opportunity.Till a few years back, the franchising which was an unknown concept in this field has gained lot of momentum in the present times. Before discussing the factors responsible for this development, let us first get familiar with the term ‘Financial services franchisors’.Financial services refer to services provided by the financial service companies. The finance service companies encompass a broad range of organisations that deal with money management. A few of these organisations include banks, insurance companies, consumer finance companies, stock brokerages, investment funds etc. These companies offer various services such as asset protection, investment and savings, retirement plans, customer-orientated service, besides offering personal loans, commercial loans, mortgage loans, and education loans for the aspiring students. Financial service providers are on the rise as franchising as a mode of expansion is being opted by this industry. Manish Shah, Associate Director- Business Strategy, Equity & Product Development, Motilal Oswal Securities Ltd shared, “The belief in entrepreneurship and the drive it brings to the business, made Motilal Oswal take the franchise route. Franchising brings more scalability to the business and the business becomes entrepreneur driven.”

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Courier Services: Another category of business services is courier service. The companies basically work around transportation of goods from one place to another, delivery of documents, packages, and larger shipments of products. These provide services to companies and individuals who need rapid service, accountability, and tracking that regular mail does not accommodate. Courier services are more reliable and dependable as compared to ordinary postal services due to less time consumed and delivery guarantee. However, with the introduction of modern gadgets and faster modes of transportation this system has also progressed a lot. Moreover, franchising is also one of the main stimulants of its popularity and profitability.Franchising in this sector has grown with more and more players taking the franchise model for reaching out to far flung areas in the vast nation. Courier service companies are required to deliever important mails and parcels to any part, whether city, town or village in the country. Therefore, franchising can be the best mode for guaranteed delivery of the items. According to DS Patel, Channel Head, DTDC, “Franchising is an essential and most effective way of expanding the network. Opening our own company owned courier offices is very expensive and time consuming. However a franchise outlet is economically beneficial to the company.” As informed by Praveen Govindraj, Assistant General Manager, First Flight Courier, “Franchising definitely helps in directly reaching to far-fling areas for delivering items due to our local partners in those areas.” He further added, “Franchising can be a win-win situation for both the franchisor and franchisees as both benefit from it. The local partner (franchisee) has a much better idea of a particular locality than the main company which is based out of Delhi or Mumbai. Delivering parcels to small towns and cities becomes difficult and also take a lot of time if it is done by the company in metropolitan areas. At such times the local franchisee can be of great help.” This can be the major reason for courier companies to opt for the franchise route. Moreover, having local partners all over the nation, who deliver all items on time, also increases the credibility and profit making of the parent company.The typical feature of the courier service franchise includes doorstep booking, customer convenience and security of each and every consignment that has been entrusted to it. Jaguar Couriers Franchise, Blazeflash Couriers, etc are some of the franchising companies under this category.

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Cartridge refilling: Cartridge refilling forms another business service category. In the modern age of I.T, there is a constantly growing need of cartridgere-fills. Foraying in the cartridge refill industry through franchise route is a promising venture. A cartridge refill franchise offers to its user’s quality refills at a fractional cost. Current industry trends and future projections suggest that printer cartridges demand will continue to multiply at a very fast pace as computers and low cost printers swamp the market. Cartridge World, Cartridge CafĂ©, Cartridge Xpress are some of the good low-cost franchise options.ChallengesEvery business has attached to it certain set of challenges. Though the basic challenges remain the same across the board for all business service franchises, their relevance with each sector differs.
Before opting for any of the above options, clear all your doubts. Apart from your initial investment, take into account the ongoing costs that must be paid to your franchisor, including franchise royalties, marketing fees and other required purchases. After you are convinced go ahead and make your mark in the franchising world!

How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service

Standard marketing advice tells most small businesses to create a Unique Selling Proposition (USP) to help differentiate your service from competitors. “What benefit makes your service different?” is usually what the USP is about.But in reality, a USP only takes you so far in the efforts to attract new clients.Why?First, let’s look at some potentially good USP’s for a business-to-business service:- “We specialize in the XYZ industry — with more than 20 years helping clients like you.”- “We’ve developed an exclusive eight-step assessment program that’s unique in determining your best opportunities to improve your operations.”

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– “We promise to deliver results in less than 60 days, or your money back.”While these are strong USPs, no matter how good your service is, how specialized you are, or how great your service guarantee is, it’s still difficult for a prospective client to get a sense of how it will benefit them. And that means they are still unlikely to choose (or change to) your service over others in a cluttered marketplace.So what can you add to a strong USP?Business buyers are ultimately looking for tangible results for choosing a service provider. They’re looking for more than how you are different than other services available. They want hear about a measurable business outcome for their decision to do business with you. .Here are a few examples of what business buyers are looking for:- reducing costs- increasing revenues- saving time- keeping customers- minimizing risk- reducing labor costsSo, how can you spice-up your USP?Add specific results you’ve achieved from previous clients, using statistics from your best customers.

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Here are some examples:- “We help businesses like yours reduce costs by up to 25% annually.”- “Our service has helped clients increase sales in less than 3 months.”- “90% of our clients last year saw increases in productivity of their workers due our training program.”In sum, the Unique Selling Proposition helps you break the ice in differentiating yourself. But being different is only part of the game.Add a results statement to your USP that appeals to the prospect’s bottom-line needs, and you’ll be much more effective in winning new clients.

Versa Lift For Businesses – Services That Complement the Equipment

If you are looking to hire or invest on a versa lift facility for your business, you would always want to take a look at the services that go with it. Well, this is because the usage of the equipment requires a hefty amount of investment. Therefore, the versa lift equipment should not only be loaded with advantages and features that you will love as consumers. There should be more reasons for you to enjoy the product.There are two ways by which you may enjoy your own versa lift equipment. For one, you may simply hire the facility for a specific period of time. This is essential if you require only a short-term use for the facility. But, if your business is machine removal and installation, the best way to acquire it is to purchase the product. In this part, another way of enjoying the product is offered by the company. You may actually hire the product as you purchase it. Also called the “hire to purchase” scheme, this is important if you cannot shell off cash for the outright purchase of the machine.

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The services behind the versa lift equipmentAmongst a list of benefits you may enjoy from the company, you will certainly love the fact that these facilities are made out of the highest standards set in the industry. Add to that you will get one type of lift depending on your industry requirements. With this, you are also allowed to enjoy the following services:1. Training for your employees. Operating a machine such as the versalift can be very complex at first. Only professionals will be able to do this. Instead of hiring someone from the company to do the task for you, training may be facilitated for your engineers instead. This is essential for your own workers to be able to do this job for you.The training is actually an important service that you should always look for whilst you search for a versa lift facility. This is your key to obtain the Powered Access License or PAL card. This is required by the Health and Safety Executive to make sure that you can operate these facilities very well.2. Field services. Repairs are inevitable even in equipment that promises to meet the highest standards. Therefore, this is one service that a versalift company is willing to extend to your end. Included in field services are workshops wherein your own engineers will be taught on how to troubleshoot the machine. This is helpful in cases wherein you will encounter some minor malfunctioning for the equipment.

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3. Demonstration. During the training phase for the operation of the versalift equipment, it is important that you see how the machine works. You may experience hands-on training by using demonstration vehicles coming from the company.The versa lift equipment is not just about its physical looks. It is also about the tons of services you may enjoy from a company that offers you one. Whenever there is a chance that you will encounter these add-ons for your hire or purchase of a versa lift facility, you should grab the opportunity at once. Make sure that there are no hidden charges though.

Best Ideas For a Good Business – Service People

The best ideas for a good business lie in the service industry. People need to be served in some way and you need to make sure you can do that if you want to be profitable. You can’t be profitable unless you do something that people need.So what are some good business ideas in the service industry? Well, there is customer service. That is an industry that is quite profitable because people need things. People need questions answered and needs met.

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You can actually do a customer service job from your home. Call centers all around are now routing calls to people who work out of their homes. Whether it is answering general questions to solve a problem or technical support, the job is there.You can also try providing support for products that you know about. No, you don’t have to work for the company, but you can say something such as “I am an expert with this program and can help you. For $10 an hour, I can help you do things with this program that you never thought was possible.” That is a great line to use on your website.

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So if you need to start a good business, the world is your playground. Look at what you feel you can do best and capitalize on that. If you don’t, then you have a talent that is going to waste. Go ahead and let the world benefit from that talent. You’ll agree that it was the wisest move you could ever make.

Moving From Shared Services to Global Business Services

The concept of corporate Shared Services (SS) has been around a long time, with the private sector credited with starting this concept in the late 1980’s, and the public sector about a decade later. Personally, and not trying to date myself, I came across this business model at a former employer around 2005. Simply put, SS is an operating model that enables function-specific resources (i.e., HR, IT, Finance, etc.) to be leveraged across an entire organization, resulting in lower costs with agreed-upon customer-service levels. It’s utilization by both the private and public sector grew consistently over time, and then came the 2008/2009 recession. At that time, companies desired even greater efficiency, wider geographic reach, and broader scope coverage from its SS, to handle greater regulatory scrutiny for the same or even lower costs! These demands caused a bit of an inflection point, and the next stage in SS maturity started taking hold… Global Business Services (GBS). So, what is GBS?

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DefinitionGBS is an operating model defined slightly differently depending on which company or consultant you speak with, but they will all agree on the need for these five elements:1) Multi-Functional – spans multiple functions, businesses, and locations across a common service delivery framework.2) Operational Efficiency – offers greater cost savings, efficiency and compliance as compared to traditional SS.3) End-to-End View – enables an end-to-end process view (i.e., Order-to-Cash) while driving significant end-to-end process improvements.4) Service Delivery Excellence – focuses more on service delivery excellence, agility, scalability and innovation.5) Client-Focused and Aligned – seeks to support business outcomes and delivers innovative capabilities to help businesses outperform competitors.This sounds impressive, but the model clearly takes a bit of work to implement, with overall strategy and governance needing to be addressed and agreed to by all stakeholders up-front. If strategy and governance are not agreed to upfront, the transformation may move forward and even continue for some time, but will be at risk of falling short of achieving objectives or even be an outright failure.Impressive adoption… but has the value been fully achieved yet?Nonetheless, as a business model GBS is here to stay. The Hackett Group has been reporting for more than 10 years the percentage of SS that have moved to a GBS model. Since 2014, GBS organizations have outnumbered single-function SS organizations by a factor of three. In addition, in Deloitte’s 2015 Global Shared Services survey, approximately 60% of the 1,000 SS reporting were multi-function in nature, containing two or more functions. Even though the GBS adoption has continued to grow, not all the implementations have delivered the expected business value and outcomes. As a matter of fact, few companies (less than 10-15%) have reached the “holy grail” of GBS performance yet, except for companies like P&G and Unilever, who have been at it for well over a decade. So, as your company transitions from SS to GBS, are you delivering the expected value and outcomes to your business clients, and if not, where is your company on that journey?

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If you are not sure, stay tuned for my next article on “Taking Your GBS to the Next Level.”